DG Health

We specialize in strategic

healthcare marketing,

product innovation,

and patient engagement

What we believe

  • Insatiable curiosity leads us to discover unmet needs
  • gain insights about people and their behavior
  • understand people’s health as part of a dynamic system with many points of leverage
  • build experiences that truly engage
  • employ data to gain understanding of which and how interventions work

  • We create solutions with our partners that build value, shape markets, and serve people and society.

Who we connect with


  • People who are well

  • People who have health challenges

  • People who design and deliver health and wellness products and services

  • People who finance health and wellness companies

How we make an impact

Strategy

Employing data analytics, customer insight and market place intelligence to shape strategy

Content and
messaging

Scientific writing

Stakeholder analysis

Positioning, messaging,
creating, and testing

Tactical
deployment

Right media

Right channel

Right message

Right time

Feedback
loops

Monitoring

Evaluating

Responding

Evolving

Who we are

Nancye Green

Chief Strategist

Decades of experience orchestrating complex teams of generalists and experts to understand, shape and deliver solutions that are human centric and business savvy.

Heather Furman

Executive Creative Director

Two decades of experience with complex design systems, an aptitude for understanding healthcare and science, and an ability to create smart solutions that are unexpected, and aesthetically sophisticated.

DG Health Alliance

Together with our partners Armchair, a UX/UI design agency focused on digital product innovation, and Agency Labs, a full stack development team, we are working to create the strategies, content, and novel digital solutions to improve the healthcare industry’s ability to connect with patients, providers, and payers.

Patient/provider experience


Innovation in the medical and pharmacological fields is focused on science that improves patients’ physical health. However, effective patient experiences are also critical to treatment success.

Studies show patient experience is positively associated with clinical effectiveness and patient safety, making the somewhat obvious and indisputable case for patient experience a necessary component for quality healthcare.1


To date, patient experience is highly underserved. 

We believe that success in healthcare requires going beyond a trusted family doctor spending time with a patient or prescribing the newest treatment on the market. Success means offering patients information that is carefully crafted and delivered at times which are optimal for reception and comprehension. This results in patients who are active participants in their own care.

Engaged patients become educated patients—and patients that are both engaged and educated are far more likely to adhere to wellness plans. They stay on protocol, out of the hospital, and on formulary. Healthier individuals lead to healthier populations, and healthier populations reduce costs and burdens on our healthcare system.

  1. C Doyle, L Lennox, D Bell. A systematic review of evidence on the links between patient experience and clinical safety and effectiveness.
    BMJ Open https://bmjopen.bmj.com/content/3/1/e001570.long Published January 2013. Accessed November 2020.