Innovation in the medical and pharmacological fields is focused on science that improves patients’ physical health. However, effective patient experiences are also critical to treatment success.

Studies show patient experience is positively associated with clinical effectiveness and patient safety, making the somewhat obvious and indisputable case for patient experience a necessary component for quality healthcare.¹

To date, patient experience is highly underserved. 

We believe that success in healthcare requires going beyond a trusted family doctor spending time with a patient or prescribing the newest treatment on the market. Success means offering patients information that is carefully crafted and delivered at times which are optimal for reception and comprehension. This results in patients who are active participants in their own care.

Engaged patients become educated patients—and patients that are both engaged and educated are far more likely to adhere to wellness plans. They stay on protocol, out of the hospital, and on formulary. Healthier individuals lead to healthier populations, and healthier populations reduce costs and burdens on our healthcare system.

1. C Doyle, L Lennox, D Bell. A systematic review of evidence on the links between patient experience and clinical safety and effectiveness.
   BMJ Open https://bmjopen.bmj.com/content/3/1/e001570.long Published January 2013. Accessed November 2020.