Donovan/Green developed Co2 Responsible for automotive dealers who sought to differentiate their brands and service offering. The solution implemented a series of ten simple adjustments – including adding nitrogen to tires – to a vehicle’s operation which resulted in significant annual fuel-savings. These CO2 reduction measures, facilitated by
a custom algorithm that calculated the carbon reduction and fuel savings, were validated by the EPA. From a sustainability perspective, these actions created a zero-carbon footprint for every make and model in the program.