The challenge was to create a signage program that expressed Scholastic’s personality and complemented the unique working environment created by the architects Hardy, Holtzman, and Pfieffer.
The program included colorful exterior building identification banners for the Broadway facade, a building-wide signage system, and various LED information displayed, all of which are incorporated into the building’s architecture. The space itself had a modestly scaled footprint and a very high ceiling, so separating audiences with different needs drove the design, with second level cozy spaces like a treehouse for the pre-teens and quiet back space for the teachers. Akin to building a ship in a bottle, the space made the most out of every square inch: an exercise familiar to many who live and work in NYC and enjoy the resulting hustle and bustle.
