Empowering the responsible use of data on the web
BritePool helps connect consumers with publishers and advertisers
through a smarter and more responsible way to share data. BritePool
empowers users to take control of the ads they see and provide them
with information to protect their privacy on the web. BritePool believes
it is imperative for companies who participate in the transfer of knowledge
to give consumers clear choices around how their data is used.
Donovan/Green, working with the BritePool founders, crafted the brand
identity, the brand narrative, and the consumer-facing online experiences.