Creating lifetime customers Automotive

Customer Lifecycles

Customer lifecycle journey

We move beyond the typically adversarial point-of-sale transaction and concentrate instead on strategies that create lasting relationships and build brand loyalty.

Evolving within a disruptive industry and building targeted customer retention strategies

Actyvemail

Actyemail: Lexus subscription examples

Through the utilization of emerging technologies, we built a robust customer-retention program that effectively targets the touchpoints of a buyer’s lifecycle.

Retention Emails

Mercedes-Benz retention email
Metro Lexus retention email
Toyota of Greensburg retention email
Toyota of Greensburg retention email

Events

Acquiring new customers and continually drive traffic

Conquest Campaign

We build a brand-experience journey that deploys all media formats, particularly digital, to create sustainable brand value and deep customer loyalty strengthened through community events and outreach.

Television

Dual Branding Lexus Campaign
Toyota Hispanic Outreach

Extending relationships through service

Customer Service

We recognize that it’s during Service where the exchange between the customer and agent generates the greatest opportunity—through a process that is both transparent and data-driven—to build a meaningful and trusting relationship.