Acclaimed Author and Thought Leader Tom Peters Partners with Donovan/Green to Deliver His Last Book and Campaign
On March 15, 2021, Tom Peters, the heralded co-author of In Pursuit of Excellence (one of the most noted business books of our time), launched his last book. This book is the summa of an extraordinary career on the public stage fighting for valuing humans above all else in the workplace (only if one wants to succeed) and railing against the clarion call for “shareholder value” as a first principle of business. Donovan/Green has been intimately involved in the development, design, and proliferation of this important book and campaign for human rights in the workplace. Equity, inclusion, leadership, and the evidence-based outcomes of these strategies all build a sound logic for Peters’ passion for the subject. He clearly proves that the greatest value should be placed on those who choose to come to work, their communities, and the design of their products and services in order for their enterprises to succeed. Topics such as TTDs (Things To Do) make this book both digestible and actionable. Peters’ approach to getting his ideas out to as many people as possible is a testament to his commitment to doing everything he can to prove to business leaders at all levels that they have a moral responsibility to do right if they want to do well.
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