Ward Bennett Designs for Brickel Associates, was a manufacturer of furniture and textiles, with strong brand recognition in the architecture and design community, attributed to Ward Bennett, Brickel’s principal product designer and the acknowledged father of ‘high tech’. Bennett is famous for his elegant, classical designs, and it was critical to support the products with the same clarity and vision. Donovan/Green developed a comprehensive marketing communications program that became the basis of an eight-year professional relationship.
Donovan/Green evolved the visual language over several years and advanced the recognition of Brickel as the high-quality leader in the contract furniture and textile business. Combining high-concept photography with minimalist typography, Donovan/Green created a national, integrated communications program consisting of advertising, product literature, marketing materials, and sales and presentation environments.
