A New York retail icon gets a light touch
Barneys New York
Barneys New York has become synonymous with fashion and urban chic. More than a place, it is the embodiment of a vision. That vision informs every aspect of presentation to its customer, from product choice to store environment to services and shopping bags.
When Barneys decided to launch a serious women’s store, the Pressman family did it with that commitment to each aspect of the customer experience. Donovan/Green developed the packaging with the same enthusiasm for clarity of vision, as well as for comfort and functionality. In evaluating and designing the system, no detail was considered too small – the size, the paper, the handle, the closure – to ensure that Barneys customers would want to carry (and keep) the bag. Each element became an extension of what the store stood for – classic design that worked.