We conceived, designed, and executed the development of American Girl Place, the destination that embodies the spirit of a company, its stories, and its products across generations. Working closely with Pleasant Rowland, the founder of American Girl Place, we strived to create a destination experience where children and the adults who love them can share an experience that is centered on the characters represented by the dolls and their stories of family, culture, adventure and heroism. While the dolls were central to the girls, the stories were key to the company’s mission of empowering and fueling the imaginations of young girls. Many details were considered and included to enhance the experience and support the engagement across generations.
