A New York retail icon gets a light touch
Barneys New York
Barneys New York has become synonymous with fashion and urban chic. More than a location, it is the embodiment of a vision. A vision that informs every aspect of presentation to its customer, from product choice to store environment, from windows, advertising and promotion to services and shopping bags.
Donovan/Green developed the Barneys packaging with the same enthusiasm. With a clarity of vision, as well as for comfort and functionality, no detail was considered too small—the size, the paper, the handle, and the closure. Donovan/Green ensured that Barneys customers would want to carry (and keep) the bag.